Visual delights

Visual delight #18 – Type of fashion

Posted in Uncategorized by Nanna Munnecke Barlby on November 4, 2010

Wear your corporate typeface…I present miss Baskerville


Concept & design:
Masashi Kawamura

‘T’ shirts are T shirts that was designed to have the silhouette of 5 famous typefaces;
Helvetica, Caslon, Baskerville, Courier, and Cooper Black.

In the world of typography, terms such as typeface, character, body, etc are used to describe the form of a letter. The reason why they use expressions closely related to a human body, is perhaps because each different letter has a distinct quality and personality, in a similar way that us humans are all unique.

In the designing process of these shirts, I aimed to capture the character of each typeface and tried to give them a unique look and presence once worn. By collaborating with Itaru Yonenaga, I feel we were able to produce a collection of shirts that is not only conceptual, but wearable as real clothes. I hope you will find your favorite shirt/typeface.

All the ‘T’ Shirts are Women M size, except Helvetica which comes in Men M size as well. The sizes are all described in point size on the tag.

* These shirts will be going on sale from No Control Air in January. Slight details will be modified to be more comfortable to wear. We are taking reservations and inquiries. Please email info or mercyk1015 for pricing and details.

Production & design:
Itaru Yonenaga / No Control Air

Heidi Hackemer(Baskerville)
Kana Kimura(Courier)
Maja Folgero(Helvetica)
Toshka Kroshka(Caslon)
Mandy Harris(Cooper)


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