Visual delights

visual delight #3 / NeXT

Posted in Uncategorized by Nanna Munnecke Barlby on May 31, 2010

The first thing Steve Jobs did when in exile from Apple, was to commission Paul Rand to create the identity to his new brand NeXT – Rand had previous done IBMs significant ID and helped bring personality and playfulness into the complex and IT world.

NeXT brought Jobs back to Apple – and was the catalyst in shaping Apple 2.0

I think I like the story even more than the logo – It just a box right? well Pandora eat your heart out


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